What is the worst nightmare you can think of when it comes to website? OK so there are probably a few, but one that can have you screaming at the top of your lungs is that your site is no longer functioning. Maybe it just looks like someone hacked your site and now you are suddenly selling Larry’s Little Blue Pill for the men that need it all. Your mind races as you think to yourself what the hell just happened to my website. Last night it was all working fine, but now I am in the drug business. You think OK I will just upload my backup and change my passwords and run a security check. Sure you lost some valuable time with your website being down, but at least you had a backup of your site on hand to fix the problem. However, not everyone has a backup system in place for their website. In fact many people don’t think it is important or they just simply have no idea what backing up their site will actually do for them.
Just ask yourself what you would do if all the long hours you put into your website were suddenly lost forever. What if you could not just upload a backup because you didn’t bother to back it up or you didn’t know how important it was. It could cost you thousands in lost sales and time. How important is that backup up now!
So what is a website backup
Think of it like car insurance. You have car insurance to make sure that if you are in an accident your car will be fixed or replaced. Backing up your website is essentially the same thing. It is insurance against disasters that can happen from data corruption, hackers or any other number of things that could happen. Let me ask you a question: Do you backup your computer files at home? Most people do and there is a reason why. We all have photos and other important information that we simply don’t want to lose. So why wouldn’t you think of your website in the same way. I mean who wants to lose all of their hard work and money when they could just upload a recent backup of their website. Sure you might lose a few hours worth of data, but that is better then losing everything.
Lets face it accidents can and do happen – It is Murphy’s law
We all know Murphy at one time or another in our lives. It is when something that could go wrong does go wrong. Hey we all make mistakes – they are just unavoidable no matter how hard we try.
- You are writing an important paper for school and forget to save as you go and the power goes out
- Drinking a cup of coffee and you spill on your laptop
- Running and online business and you get hacked —– Wait that is somewhat preventable, but so are the others.
Your website is no different then any of the scenarios we just told you about. In fact losing your site data is preventable by having a backup that is kept safe and updated daily. “But my web hosting provider backs up my data, right?” Not necessarily. In fact most web hosting providers do not offer any type of backup service unless you are paying for it. Just a quick note – Lovemyhost backs up their client data 2 times per day so that you always have a current backup on hand that can be installed with just a click of the button.
With most backups that are provided by many web hosting providers it takes time to install them. This can mean you wait while their support team retrieves and installs your website backup, but at least you have one and that is what matters most.
Hackers are reality you need to face
With the number of websites grow that use popular CMS systems such as WordPress, Magenta and others so does the number of ways that hackers can cause you issues. Many of these platforms are open source which means that hackers have easy access to the base code. They can easily design viruses that infect your website and can either steal customer data or take over your website – Larry’s Little Blue Pills. I know, I know you are thinking they put out patches to fix these vulnerabilities – you are right. However, hackers have access to these patches as well. It is a never ending battle.
Did you know that 60 percent of all small business that suffer from a malware attack do not survive past 6 months. That is right 6 months and most are gone. Think about how expensive it is for a small business. They simply do not have the money to absorb a huge loss of data, legal battles and other financially crippling effects that come from a malware attack.
Data loss from this type of attack can be and is crippling to a small business, but with Website Security that backs up your site and helps to prevent malware injection the chances of this type of data loss is significantly reduced.
Computers never crash – right?
You were ahead of us and created a backup on your computer at home. That is awesome, but what if your computer at home crashes. Sure this is 2018, but computers are still an electronic item and they still do crash – every day at someones home. Hard drives become unreadable and no matter how hard you try sometimes that data is just downright corrupted including your website backup.
So how do you get around this potential issue?
- Keep a backup on your home or business computer that is updated daily.
- Maintain a copy at a reputable off site data storage host.
- Put a copy on an external portable drive.
- Use a host that has daily backup services.
Having a number of places that you keep a backup of your website is a prudent idea.
Important Tip: Name each of your daily backups using the date of that they were created and the time in a format that easy to remember. This will help you know which one is your most recent data backup.
Updates can and do go wrong
I cannot tell you the number of times that I have updated core files on one of our websites only to have a corrupt data file take the whole site down. Having a backup in place to upload will save you a whole lot of headaches and lost money. Easier yet is having the ability to install a current version of your website with the push of a button from your hosting providers control panel. Yes there are a few web hosting providers such as Lovemyhost that offer this free of charge.
Important Tip: Take time and practice installing backups to a website. Do this on domain you own and are not using – which is the easiest way – so that you can quickly get your site back up and running in the event that a major issue ever happens.
You forgot to pay your web hosting bill
If you are like many others there is going to come a time when you either forget to pay your web hosting bill. It might be that you needed to update your credit card information after you got your new one and simply forgot. I have done that a number of times and recently in fact. Your hosting provider will try to bill you for your plan several times, but eventually if you do not notice the emails they are sending you – your site will go down.
There is normally only one solution and that is to purchase your hosting plan again and reinstall your site. That is because once your site is taken down by your hosting provider all data related to that site is deleted including all current backups that they may have. Some hosting providers do offer a way to restore your website even if this happens, but many of them will charge you a restoration fee.
This all adds up to time and money lost. So making sure that you have a backup ready to go at a moments notice will save you a lot of headaches and money.
How to backup and secure your website
These are just a few of the things that can happen to your site. Having the ability to backup your data is extremely important to the success of your online business.
Lovemyhost offers you a number of options that can help you keep your data safe and backed up. Helping to minimize any loss of revenue should be a high priority for your business.